— Страница 3

Главная › 2026 › Май

Май 24 2026

Как сделать баннер без ошибок: полный чек-лист перед печатью

Печатная продукция Автор: New Media Нет комментариев

Даже качественный дизайн баннеров может подвести на этапе производства, если макет подготовлен с нарушениями технических требований. Растянутые изображения, обрезанный текст, неверная цветовая модель — всё это ведёт к браку и дополнительным расходам. Этот материал собирает всё необходимое: от технических норм до готового чек-листа для сдачи файла в типографию New Media без замечаний. Разберём, как сделать […]

Подробнее

Май 24 2026

Как выбрать между цифровой и офсетной печатью

Интересно знать Оборудование Печатная продукция Автор: New Media Нет комментариев

Цифровая или офсетная печать: что выбрать для вашего проекта? Вопрос о том, какую печать выбрать — цифровую или офсетную — сильно влияет на качество готового продукта, сроки и бюджет. Ошибка в этом решении приводит к переплате или браку. В статье разберём, что такое цифровая печать и офсетная, чем они различаются и как принять верное решение. […]

Подробнее

img:is([sizes=auto i],[sizes^="auto,"i]){contain-intrinsic-size:3000px 1500px}/*! This file is auto-generated */.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none}:root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgb(6,147,227) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgb(252,185,0) 0%,rgb(255,105,0) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgb(255,105,0) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgb(255, 255, 255), 6px 6px rgb(0, 0, 0);--wp--preset--shadow--crisp: 6px 6px 0px rgb(0, 0, 0)}:where(body){margin:0}:where(.is-layout-flex){gap:0.5em}:where(.is-layout-grid){gap:0.5em}body .is-layout-flex{display:flex}.is-layout-flex{flex-wrap:wrap;align-items:center}.is-layout-flex>:is(*,div){margin:0}body .is-layout-grid{display:grid}.is-layout-grid>:is(*,div){margin:0}body{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px}:root :where(.wp-element-button,.wp-block-button__link){background-color:#32373c;border-width:0;color:#fff;font-family:inherit;font-size:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;line-height:inherit;padding-top:calc(0.667em + 2px);padding-right:calc(1.333em + 2px);padding-bottom:calc(0.667em + 2px);padding-left:calc(1.333em + 2px);text-decoration:none;text-transform:inherit}.has-black-color{color:var(--wp--preset--color--black)!important}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray)!important}.has-white-color{color:var(--wp--preset--color--white)!important}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink)!important}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red)!important}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange)!important}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber)!important}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan)!important}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan)!important}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue)!important}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue)!important}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple)!important}.has-black-background-color{background-color:var(--wp--preset--color--black)!important}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray)!important}.has-white-background-color{background-color:var(--wp--preset--color--white)!important}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink)!important}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red)!important}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange)!important}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber)!important}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan)!important}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan)!important}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue)!important}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue)!important}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple)!important}.has-black-border-color{border-color:var(--wp--preset--color--black)!important}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray)!important}.has-white-border-color{border-color:var(--wp--preset--color--white)!important}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink)!important}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red)!important}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange)!important}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber)!important}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan)!important}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan)!important}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue)!important}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue)!important}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple)!important}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple)!important}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan)!important}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange)!important}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red)!important}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray)!important}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum)!important}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple)!important}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux)!important}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk)!important}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean)!important}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass)!important}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight)!important}.has-small-font-size{font-size:var(--wp--preset--font-size--small)!important}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium)!important}.has-large-font-size{font-size:var(--wp--preset--font-size--large)!important}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large)!important}div[id*="ajaxsearchlitesettings"].searchsettings .asl_option_inner label{font-size:0px!important;color:rgba(0,0,0,0)}div[id*="ajaxsearchlitesettings"].searchsettings .asl_option_inner label:after{font-size:11px!important;position:absolute;top:0;left:0;z-index:1}.asl_w_container{width:100%;margin:0px 0px 0px 0px;min-width:200px}div[id*="ajaxsearchlite"].asl_m{width:100%}div[id*="ajaxsearchliteres"].wpdreams_asl_results div.resdrg span.highlighted{font-weight:bold;color:rgba(217,49,43,1);background-color:rgba(238,238,238,1)}div[id*="ajaxsearchliteres"].wpdreams_asl_results .results img.asl_image{width:70px;height:70px;object-fit:cover}div[id*="ajaxsearchlite"].asl_r .results{max-height:none}div[id*="ajaxsearchlite"].asl_r{position:absolute}.asl_w,.asl_w *{font-family:inherit!important}.asl_m input[type=search]::placeholder{font-family:inherit!important}.asl_m input[type=search]::-webkit-input-placeholder{font-family:inherit!important}.asl_m input[type=search]::-moz-placeholder{font-family:inherit!important}.asl_m input[type=search]:-ms-input-placeholder{font-family:inherit!important}div.asl_r.asl_w.vertical .results .item::after{display:block;position:absolute;bottom:0;content:"";height:1px;width:100%;background:#D8D8D8}div.asl_r.asl_w.vertical .results .item.asl_last_item::after{display:none}.recentcomments a{display:inline!important;padding:0!important;margin:0!important}.mess-boss{padding:39px 0}@media (max-width:1200px){.mess-boss{padding:64px 0}}@media (max-width:992px){.mess-boss{padding:0 0 25px}}.director-contact-trigger{font-family:inherit;font-size:18px;color:#ffd544}.director-contact-trigger:hover{color:#ffd544;text-decoration:underline}.hidden{display:none!important}.floating-search{position:fixed;top:15%;right:31px;z-index:1000;transition:top 0.3s ease}@media (min-width:1024px){.floating-search{top:58px}.logged-in .floating-search{top:90px;transition:top 0.3s ease}.header-fixed .floating-search{top:10px;transition:top 0.3s ease}}@media (max-width:576px){.floating-search{top:15px;right:70px;transition:top 0.3s ease}.logged-in .floating-search{top:61px;transition:top 0.3s ease}.header-fixed .floating-search{top:7px;transition:top 0.3s ease}}.floating-search-btn{overflow:hidden;padding:15px;margin-left:auto;font-size:20px;position:relative;display:flex;justify-content:center;align-items:center;width:50px;height:50px;border-radius:20px;border:1px solid transparent;cursor:pointer;box-sizing:border-box;background:transparent;z-index:1}.floating-search-btn:hover{border-color:#000}.floating-search-form{margin-top:10px;background:white;padding:20px;border-radius:12px;box-shadow:0 4px 12px rgba(0,0,0,0.15);width:300px;opacity:0;transform:translateY(10px);transition:opacity 0.3s ease,transform 0.3s ease}.floating-search-form.visible{opacity:1;transform:translateY(0)}.garland_image{position:absolute;top:135px;left:0;width:100%;height:30px;overflow:hidden;z-index:99;background:#FFFFFF url(https://www.expertplus.ru/UserFiles/Image/content/new_year/02.gif)repeat-x 100%;pointer-events:none}@media (max-width:1024px){.garland_image{top:90px}}.gdpr__links{display:inline-block}@media (max-width:568px){.gdpr__links{display:block!important}}#director-contact-form input[type="text"],#director-contact-form input[type="email"],#director-contact-form input[type="tel"],#director-contact-form textarea{font-size:16px;line-height:26px;color:#8b8d94;padding:5px 15px;border:1px solid rgba(51,51,51,.12);background-color:#fdfdfd;border-radius:1px;outline:none;font-family:"Verdana",Helvetica,Arial,sans-serif;width:100%;box-sizing:border-box}#director-contact-form label{font:normal 16px/26px"Verdana",Helvetica,Arial,Verdana,sans-serif;word-spacing:normal;color:#444;display:block;margin-bottom:8px}#director-contact-modal{position:fixed;top:0;left:0;right:0;bottom:0;z-index:9999999;overflow-y:auto}#director-contact-modal.hidden{display:none}#director-contact-overlay{position:fixed;top:0;left:0;right:0;bottom:0;background:rgba(55,65,81,0.6);transition:opacity 0.3s}.dcf-modal-wrapper{display:flex;min-height:100vh;align-items:flex-end;justify-content:center;padding:16px;text-align:center;position:relative;z-index:1}@media (min-width:640px){.dcf-modal-wrapper{align-items:center;padding:0}}.dcf-modal-content{position:relative;transform:none;overflow:hidden;border-radius:8px;background:white;text-align:left;box-shadow:0 20px 25px -5px rgba(0,0,0,0.1),0 10px 10px -5px rgba(0,0,0,0.04);transition:all 0.3s;width:100%;max-width:480px;margin:70px 0 50px;z-index:2}.dcf-modal-body{background:white;padding:16px 16px 16px 16px;position:relative}@media (min-width:640px){.dcf-modal-body{padding:24px}}.dcf-close-btn{background:transparent;border:none;cursor:pointer;position:absolute;top:16px;right:16px;border-radius:6px;background:white;color:#9ca3af;padding:4px;transition:color 0.2s}.dcf-close-btn:hover{color:#4b5563}.dcf-close-btn:focus{outline:none;box-shadow:0 0 0 2px #3b82f6}.dcf-close-btn svg{width:24px;height:24px}.dcf-sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border-width:0}.dcf-form-wrapper{margin-top:12px;width:100%}@media (min-width:640px){.dcf-form-wrapper{margin-top:0}}.dcf-modal-title{font-size:20px;font-weight:600;line-height:28px;color:#111827;margin-bottom:16px;text-align:center}#director-contact-form{display:flex;flex-direction:column;gap:16px}#director-contact-form>div{margin-bottom:16px}#director-contact-message{padding:16px;border-radius:8px;font-size:14px;margin-bottom:16px}.dcf-message-success{background:#f0fdf4;border:1px solid #bbf7d0;color:#166534}.dcf-message-error{background:#fef2f2;border:1px solid #fecaca;color:#991b1b}.dcf-message-content{display:flex;align-items:center}.dcf-message-svg{width:24px;height:24px;margin-right:8px;flex-shrink:0}.dcf-submit-wrapper{display:flex;gap:12px;flex-direction:column}@media (min-width:640px){.dcf-submit-wrapper{flex-direction:row-reverse}}.dcf-submit-btn{display:inline-flex;width:100%;justify-content:center;border-radius:6px;background:#2563eb;padding:8px 12px;font-size:14px;font-weight:600;color:white;border:none;cursor:pointer;box-shadow:0 1px 2px 0 rgba(0,0,0,0.05)}.dcf-submit-btn:hover{background:#1d4ed8}.hidden{display:none!important}@media (max-width:576px){.director-contact-trigger{text-align:center;display:flex;justify-content:center}}